The Individuals with Disabilities Education Act
The Individuals with Disabilities Education Act (IDEA) is a law that makes available a free appropriate public education to eligible children with disabilities throughout the nation and ensures special education and related services to those children. On November 29, 1975, President Gerald Ford signed the Education for All Handicapped Children Act (Public Law 94-142), which is now known as IDEA. By adopting this landmark civil rights measure, Congress opened the doors of public schools to millions of children with disabilities and laid the foundation for the nation’s commitment to providing opportunities for these children to develop their talents, share their abilities, and contribute to their communities.
The IDEA governs how states and public agencies provide early intervention, special education, and related services to more than 8 million (as of school year 2022-23) eligible infants, toddlers, children, and youth with disabilities. Infants and toddlers, birth through age 2, with disabilities and their families receive early intervention services under IDEA Part C. Children and youth ages 3 through 21 receive special education and related services under IDEA Part B.
The challenge
Zara understands the critical role that SEO plays in their digital strategy, and they sought a reliable partner who could deliver results. Upon receiving a recommendation, Zara turned to Numerique, and for over seven years, we have been their trusted partner. We have not only enhanced their digital presence through SEO but have also implemented innovative strategies like social media marketing, driving significant growth in their online revenue.
Zara has commended our marketing capabilities, stating, “They have surpassed what most other companies can offer.” This praise reinforces our commitment to delivering exceptional results for all our clients, no matter the industry or scale of their operations.
Components of IDEA
Part A – Basic Introduction to IDEA
Part B – Education Guidelines for School-Age Children with Disabilities (from Preschool through 21 years old)
Part C – Education Guidelines for Infants and Toddlers with Disabilities (from birth to 3 years old)
Part D – National Support and Activities for Improving Education for Children with Disabilities
STRENGTH IN NUMBERS
Business impact
Since partnering with Numerique, Zara has witnessed a significant surge in organic search traffic to their website, resulting in higher conversion rates and increased contact form submissions. By relying on our expertise and insights, Zara has been able to optimize their marketing spend and generate exceptional results. The outcomes of our partnership include:
Organic transactions increased
Organic conversion rate improved
Increase new users from organic traffic
The stated purpose of the IDEA is
- To ensure that all children with disabilities have available to them a free appropriate public education that emphasizes special education and related services designed to meet their unique needs and prepare them for further education, employment, and independent living;
- To ensure that the rights of children with disabilities and parents of such children are protected;
- To assist States, localities, educational service agencies, and Federal agencies to provide for the education of all children with disabilities;
- To assist States in the implementation of a statewide, comprehensive, coordinated, multidisciplinary, interagency system of early intervention services for infants and toddlers with disabilities and their families;
- To ensure that educators and parents have the necessary tools to improve educational results for children with disabilities by supporting system improvement activities; coordinated research and personnel preparation; coordinated technical assistance, dissemination, and support; and technology development and media services;
- To assess, and ensure the effectiveness of, efforts to educate children with disabilities.
